CHS_40_Horlbeck_OwnersBath

Stanley Martin is Proud to Welcome FrontDoor Communities Under Our Roof

Exciting news – Stanley Martin Homes has now welcomed FrontDoor Communities under its roof and we could not be more thrilled! We are happy to see what the future holds for us in these two amazing markets. Our companies hold similar values and philosophies on doing business and the combined company that will operate as Stanley Martin Homes will leverage a platform that Stanley Martin has honed over a 51-year history.

Let’s explore Charleston for a second. We are introducing 5 new neighborhoods in this region featuring single-family homes as well as townhomes. These incredible locations feature neighborhoods near lakes, beaches, marinas, and Downtown Charleston.  In addition, some neighborhoods include amenities such as waterfront properties, pools, tennis courts, walking/biking trails with parks and open spaces perfect for family picnics & hangouts. With modern floorplans and amenities – including cozy porches to capture coastal breezes – what more could you want in a new Stanley Martin home in Charleston?

Let’s not forget our new properties in Atlanta – 7 new neighborhoods of single family homes as well as townhomes in neighborhoods in unbelievable locations. Inwood is within walking distance to Downtown Woodstock, Edgewater is located on Cagle Lake – perfect for any family who enjoys water sports and activities and Traditions which features a pool, park, playground, outdoor fireplace and future tennis courts – just to name a few! You’ll find excellent schools in this region, as well as nearby parks, recreation, golf courses, and great shopping and dining.

If you like what you’ve read, head on over to www.StanleyMartin.com/SouthEast and pick out your new home!

Denim Marketing social media

Local Marketing Expert Releases New Social Media Book

Denim Marketing Founder and President Carol Morgan is excited to announce the recent release of her fourth book at the 2018 International Builders’ Show (IBS) in Orlando. Aptly titled, “Social Media Marketing for Your Business,” Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that took a more “how to “ approach to setting up the various social media sites.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Morgan. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

This book takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Its contents are designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content.

Morgan’s decades of marketing experience have helped many companies build their marketing foundation. A beautifully-designed website and informational Facebook page are not enough to drive traffic on their own. A company requires a solid foundation with all pieces of the marketing puzzle working cohesively to achieve a successful marketing strategy.

“Once that foundation is established, you can build upon it by sending traffic to it,” said Morgan. “‘Social Media Marketing for Your Business’ shows you how to create a winning marketing plan by carefully setting goals, creating strategy and targeting audiences.”

If the foundation consisting of the company’s website, brand and content is missing important pieces or working independently of each other, then the company will have colossal holes in its marketing strategy and could be missing out on effectiveness, not to mention its target market. The importance of having strong marketing tools in every area of the strategy is a central theme to Morgan’s book.

The key learning points of the book are to teach readers how to:

  • Create a cohesive content plan with strategy and goals
  • Set goals and measure their success
  • Increase website traffic
  • Manage your online reputation
  • Maximize your engagement and interaction on Facebook, Twitter, YouTube and more.

“Social Media Marketing for Your Business” is available for purchase online at www.BuilderBooks.com, Amazon and Barnes and Noble. Additionally, Morgan is available to speak at association, chamber of commerce or other business association meetings. Call 770-383-3360 or visit www.DenimMarketing.com to learn more about social media for homebuilders or creating a marketing strategy that fits your company comfortably.

New Charleston Homes Ready for New Year Move-Ins

New Charleston Homes Ready for New Year Move-Ins

Leading Southeast home builder FrontDoor Communities currently has several move-in ready homes available throughout its Charleston-area communities. Available homes start from the low $300,000s and feature the best in architectural design and detail, including past model homes.

Move-in ready homes are available at Carolina Park, Freeman’s Point, Mixson, Stonoview and Summers Corner. Highlights include Homesite 4-9 at Summers Corner, previously a model home, featuring the Azalea home design with three bedrooms, two-and-a-half bath and 1,869 square feet of functional living space. Continue reading

FrontDoor Communities Recognized at 2017 PRISM Awards

FrontDoor Communities Recognized at 2017 PRISM Awards

FrontDoor Communities Recognized at 2017 PRISM AwardsFrontDoor Communities is excited to announce it was recognized with two PRISM Awards at Charleston’s annual celebration. The leading Southeast home builder took home Community of the Year for Freeman’s Point as well as Single Family Home Detached for its Daisy model home at Summers Corner.

Developed by the Charleston Home Builders Association’s Sales and Marketing Council, the 29th annual PRISM Awards and Gala recognizes distinction in the field of sales, marketing, construction and the promotion of new homes. Over the years, the building awards celebration has grown to include growing market segments of the housing industry, such as remodeling, green building, development and the Associate Membership sector.

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Grand Opening Savings at Mixson

FrontDoor Communities Featuring Grand Opening Savings at Mixson

Grand Opening Savings at MixsonLeading Southeast home builder and developer FrontDoor Communities is excited to announce $15,000 in grand opening savings at Mixson. Priced from the $300,000s, the FrontDoor difference is evident in this addition to the Park Circle neighborhood where homes feature stunning exteriors that complement Carolina Lowcountry taste.

FrontDoor Communities will feature single-family homes with three-to-four bedrooms, up to three-and-a-half baths and luxurious finishes throughout. Homesite 88 is currently available for immediate move-in and features three bedrooms and two-and-a-half baths. Priced at $319,900, this Hampton design offers 1,654 square feet of ample living space. The main level features high ceilings, 5-inch hardwoods and a spacious kitchen with generous island, stainless steel appliances, Cambria quartz countertops and custom interior paint throughout. The luxurious owner’s suite, located on the upper level with two secondary bedrooms, boasts an oversized walk-in closet and private bath with double vanities and tile surround shower. Continue reading