Category Archives: People

Denim Marketing social media

Local Marketing Expert Releases New Social Media Book

Denim Marketing Founder and President Carol Morgan is excited to announce the recent release of her fourth book at the 2018 International Builders’ Show (IBS) in Orlando. Aptly titled, “Social Media Marketing for Your Business,” Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that took a more “how to “ approach to setting up the various social media sites.

“Most companies have a website, Facebook and Twitter pages and various other social media accounts,” said Morgan. “However, often what they are missing is the strategy to make them work together and produce results that meet goals.”

This book takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. Its contents are designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content.

Morgan’s decades of marketing experience have helped many companies build their marketing foundation. A beautifully-designed website and informational Facebook page are not enough to drive traffic on their own. A company requires a solid foundation with all pieces of the marketing puzzle working cohesively to achieve a successful marketing strategy.

“Once that foundation is established, you can build upon it by sending traffic to it,” said Morgan. “‘Social Media Marketing for Your Business’ shows you how to create a winning marketing plan by carefully setting goals, creating strategy and targeting audiences.”

If the foundation consisting of the company’s website, brand and content is missing important pieces or working independently of each other, then the company will have colossal holes in its marketing strategy and could be missing out on effectiveness, not to mention its target market. The importance of having strong marketing tools in every area of the strategy is a central theme to Morgan’s book.

The key learning points of the book are to teach readers how to:

  • Create a cohesive content plan with strategy and goals
  • Set goals and measure their success
  • Increase website traffic
  • Manage your online reputation
  • Maximize your engagement and interaction on Facebook, Twitter, YouTube and more.

“Social Media Marketing for Your Business” is available for purchase online at www.BuilderBooks.com, Amazon and Barnes and Noble. Additionally, Morgan is available to speak at association, chamber of commerce or other business association meetings. Call 770-383-3360 or visit www.DenimMarketing.com to learn more about social media for homebuilders or creating a marketing strategy that fits your company comfortably.

FrontDoor Communities Announces Executive Promotion in Charleston Division

FrontDoor Communities Promotes New Charleston PresidentFrontDoor Communities is thrilled to announce the promotion of Mark Lipsmeyer to Division President – Charleston. Lipsmeyer has continually contributed to the builder’s growing presence in Charleston, which prompted the internal change. Continue reading

Essex Homes Announces “HomeBuilt Athlete of the Week” in Columbia

HomeBuilt Athlete of the WeekEssex Homes is proud to partner with 107.5 The Game each week for the Essex Homes “HomeBuilt Student Athlete of the Week.” Every Tuesday, Tommy Moody will announce an outstanding athlete from a Columbia-area high school. Athletes will be nominated by Essex Homes’ customers, listeners, homeowners, teachers and coaches. The athlete must not only possess athletic prowess, but also demonstrate positive leadership in the classroom and amongst their peers and teammates.

The chosen athlete will be invited for an interview with Tommy Moody and will receive a sports pack from Essex Homes and 107.5 The Game. In addition, the school will receive special recognition on air, and Essex Homes will donate $107.50 to the school’s Booster Club.

Essex Homes is currently searching for athletes to be featured as the HomeBuilt Athlete of the Week. Nominees should excel in academics, exhibit team spirit, be a team player and possess positive leadership qualities. To nominate a student athlete that fits this description, visit www.EssexHomes.net/Athlete. Join Tommy Moody every Tuesday to hear his pick of the week!

John Wieland Homes and Neighborhoods Recognized at 27th Annual PRISM Awards

Nexton Model HomeJohn Wieland Homes and Neighborhoods is excited to announce that the Charleston division was recently recognized for its top-notch efforts in sales, marketing and promotion of new homes at the 27th PRISM Awards event on Friday, Nov. 6, 2015. Held annually by the Charleston Home Builders Association, the company received seven awards.

“These awards honor the best in Charleston real estate,” said James Huffman, president of the Charleston division. “We are so proud of the hard work put forth by our team, and we will continue our commitment to building gorgeous, quality homes throughout the area.” Continue reading

Five Steps to Check Your Credit Situation Mid-Year

Three generations of a family on  holiday walking along the dock of a luxury marina.It can be easy to lose sight of your New Years financial resolutions by mid–year. When summer comes and all you want to do is relax, many people relax with their finances as well. If you’ve gotten off track or are not even sure where you stand, the finance experts at Equifax recommend that you do a mid-year evaluation of your credit situation.

To get back on track with your financial goals and eliminate wasteful spending, consider taking the following steps recommended in the recent Equifax blog, “Five Mid-year Credit Moves to Make Right Now.”

  • Step One: Check your credit report.

o   When you evaluate your credit report, check how much debt you have outstanding on your credit cards versus the total of your credit limits. This is what finance experts refer to as the credit utilization rate, or credit utilization ratio. It’s ideal that your credit utilization rate be between 30 and 35 percent or less, as this indicates you have not over-borrowed on your credit cards.

  • Step Two: Look for errors and address any issues with your report.

o   Once you get your credit reports, look over them carefully to make sure there is no inaccurate information or that you are not the victim of identity fraud. If you discover any errors, you can dispute them for free. If you need assistance to discover any errors, a credit monitoring service can help.

  • Step Three: Set up reminders to pay bills on time.

o   Once you evaluate your credit report, you can now focus on your credit score. Your payment history is the most heavily weighted factor in determining your credit score (typically about 35 percent), so paying all of your bills on time is crucial.  For some bills, you may be able to set up automatic payments. If you don’t like the idea of that, you can set up a reminder on your phone or computer calendar to remind you to pay your bills.

  • Step Four: Pay down debt.

o   Most debt can impact your credit score, both from a credit utilization and a credit utilization ratio perspective. And of course, debt typically costs money—you pay interest as long as the debt isn’t paid off at the end of the billing cycle. Many experts advise paying down debt with the highest interest rate first, as this typically saves the most money in the long run.

  • Step Five: Assess your accounts.

o   Lenders can positively impact your credit score, and having several active and current credit accounts shows them that you’re a responsible borrower. And if you’ve had a long-standing account, it can help demonstrate a longer credit history, which is why it is not a good idea to close every account once you have paid off your credit card balance.

Taking a break from the financial stress of everyday life can help you unwind, but don’t relax your vigilance regarding your credit. Making these five moves will help you stay on top of your credit situation.